No Logo
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can # the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing econo...
发布于2003年。由Sut Jhally执导,并且由编剧Erin Donovan携幕后团队创作。集众多位Naomi Klein等著名实力派明星加盟。并于2003-07-01公映的电影。
观察挺细,但其实没啥学术理论支撑,阴谋论的程度可以和最近兴起的“lisa疯马秀阴谋论视*”有得一拼,事实证明想法无论倾向哪一边到了极致都没有区别
现在的年轻人已经不再反全球化了,众多品牌被强行灌输,一个个灵魂和**都被标准化。可能就是全球化带来的报应吧。
hhh没想到上课要求看的纪录片还能在豆瓣上打卡. 不过说实话我有些一知半解。不过她提到一个现象特别有意思也很有道理。Focus on ideas/lifestyle rather than products itself. Eg. Coca Cola—youth/peace/love, Disney—American dream/nostalgia, Nike—nature of sport, Starbucks—community, IKEA —democracy Tommy Hilfiger—Rock star。 No logo, no *****, no choice, no jobs, anti-corporate activism
ESAC大课帮我标记+1(教材不打分
值得思考。广告剥夺了我们的**。
其实很多逻辑还是说不清的。穿着nike的球鞋、gap的t恤去搞**,在全球化里面反对全球化,实在是没什么意义。
no choice, no *****, no ***, no logo, it's globalisation.
还是想要一种淘店,认识很多好玩的老板找到好玩的东西的过程。小资来说,NO LOGO NOSPACE, 放远来说,全球化是大趋势,无奈
如果你做广告,那么这部片子可以是一个启发。如果你讨厌我们日益贫瘠,被商业广告环绕的“美好”映像,这部片子给你一种语言和视角。